Zirconia.

In the heart of Haraldsgata, surrounded by bustling shopping streets and ever-changing storefronts, stands a building that has remained a familiar landmark in Haugesund for decades: Gullhuset. Few places in the city carry as much local identity in their name – a name that has survived ownership changes, renovations, and shifting trends.

41 Years Under Jacob Carlsen’s Care

What is known today as Gullhuset gained its distinctive character when master goldsmith Jacob Carlsen first opened its doors in the early 1970s. Known for his precision, craftsmanship, and warm service, Carlsen operated the jewelry shop for an impressive 41 years. For many locals, Gullhuset became more than just a place to buy jewelry – it became a place where life’s moments were celebrated.

Wedding rings, christening gifts, confirmation jewelry, and custom pieces were handed over the counter for generations. Carlsen himself grew into a local institution, and it’s said that some customers travelled from neighbouring municipalities just to order from “Jacob at Gullhuset.”

A Building With Soul

The building itself, located at Haraldsgata 162, has become instantly recognisable over the years. With its characteristic woodwork, large windows, and simple yet elegant façade, it quickly earned the nickname “Gullhuset” among locals – a name that eventually became just as important as the business it housed.

When Carlsen retired and new businesses moved in, most chose to keep the name. It was no longer just a jewelry store, but a symbol of an entire era in the street’s commercial history.

From Goldsmith to Modern Meeting Place

After Carlsen’s era, the building underwent several modernisations. The façade was restored, the interior opened up, and the property company Gullhuset H162 AS took over as the formal manager. Despite these changes, much of the original spirit was preserved.

Today, the building hosts a range of businesses – from niche shops to small office spaces – but it still carries the imprint of the history that shaped it. Many older customers continue to refer to it simply as “Gullhuset,” regardless of who occupies it now.

A Name That Lives On

Perhaps it is the name itself that ties past and present together. In interviews, both former employees and new tenants have said that “Gullhuset” represents more than just a building; it is a memory point in Haugesund’s main street.

— “For those of us who grew up here, Gullhuset is a concept. It’s about Jacob, about craftsmanship, about trust. Keeping the name just feels right,” says one of today’s tenants.

Part of Haraldsgata’s Identity

As the cityscape continues to evolve, Gullhuset remains a quiet testament to a time when craftsmanship was done by hand, customers were greeted by name, and shops reflected the people who ran them.

The iconic building may have changed tenants, but the story — it still shines through.